Executive director & co founder
An award-winning journalist and media campaigner with 19 years’ experience working across national newspapers, Sam spearheaded The Mail on Sunday’s acclaimed concussion campaign, shortlisted for the Cudlipp Prize in 2014.
In the same year, Sam was shortlisted as sports journalist of the year at the Press Gazette Awards and named one of Rugby World’s five most influential media figures.
A keen amateur gardener, rambler and cross-country runner, Sam has also written for The Guardian, Independent, Voice, Mirror and Sunday Times. He has authored two books, including The Row to Recovery.
In 2019 he swapped his life travelling the world covering sport to work full-time on Planted, promoting his true love of nature.